IT’S NOT MAGIC
Wayfair & Sarah Richardson
Wayfair Canada teamed up with HGTV’s Sarah Richardson to show the “magic” of shopping Wayfair. Through Wayfair’s marketing channels, Sarah played the role of a friend and teacher of the brand by showcasing the ease, selection, and value of shopping the site, as well as her own personal style with product picks and “get the look” inspiration. Throughout the campaign, Sarah promotes how seamless it is to find the perfect item for your space, using the tagline “it’s not magic, it’s Wayfair.”
Project Role: Photo Art Director, Art Director, & Design Support
Responsibilities: Oversaw & led photography & marketing creative direction, shot list, and digital marketing channel asset development. Worked on set with photographer to capture stills throughout the commercial shoot.
Campaign Imagery
Print Marketing Creative
Digital Marketing Creative
Product Photography
