SUMMER OF COLOR
Summer of Color was a seasonal campaign for Wayfair, leaning into punchy visuals, vibrant products, and having fun with color throughout the home space.
Project Role: Lead Art Director & Design Support
Responsibilities: Oversaw the buildout of creative assets across Marketing channels. Assisted with design support on digital channels.
Project Goals
Focus on vibrant & attention grabbing products
Embody excitement for the summer months through visuals and messaging
Use peppy, digestible, and relatable copy
Showcase a variety of creative categories and product price points, most prominently outdoor
Use campaign lockup consistently across assets where possible and lean into bright imagery color palettes
