QUICKEN REBRAND ROLLOUT & MARKETING CREATIVE EVOLUTION

Quicken underwent a rebrand at the end of 2023, bringing on design support to assist with the rollout and evolution of site and marketing creative assets in early 2024.

The rebrand aimed to modernize the brand, simplify messaging, and reposition the platform for a more contemporary audience. This comprehensive rebrand affected all on-site and off-site channels, necessitating updates to core templates and new approaches to campaign creatives.

Project Role: Design Support

Responsibilities: Assisted with the Quicken rebrand initiative, focusing on site landing pages, as well as email, ad, app, and social channels. Led design exploration for various campaigns, including seasonal, competitive, and
brand-focused initiatives.