Wayfair & Kelly Clarkson

Imagery Goals: Utilize Kelly Clarkson’s energy and likeness alongside core Wayfair product categories to build confidence and trust with the customer base. Focus on relatability, ease, and positivity throughout campaign imagery.

Role Responsibilities: Led photo art direction for Kelly Clarkson & Wayfair’s Home, You Got This. campaign. Created and owned photo shot list, collaborating with marketing partners, creative, and brand leadership on imagery needs and direction for upcoming campaign assets. Worked on set during the commercial shoot with a hired photographer, assisting with talent direction and shot list upkeep.

 Wayfair Canada & Sarah Richardson

Imagery Goals: Capture Sarah’s positive and authentic persona in the home space alongside product imagery. Prioritize Sarah interacting with product and engaging with the brand. Imagery should feel authentic, attainable, and vibrant.

Role Responsibilities: Created and owned photo shot list, collaborating with marketing partners, creative, and brand leadership on imagery needs for upcoming campaign assets. Worked on set during the commercial shoot with a photographer, assisting with talent direction and shot list upkeep.

3D Environmental Imagery

Imagery Goals: Create new images for upcoming visual needs across Wayfair’s site and marketing channels. Imagery needs depend on various channel goals, from promoting a certain product category that lacked strong photography to leaning into the seasonality of upcoming months.

Role Responsibilities: Led monthly collaboration with marketing channel leads, driving 3D photography pipeline for upcoming creative assets and campaigns. Partnered with 3D artists and stylists to bring the imagery concepts to life through swipe, mood boards, and mocks, ensuring the vision was clear and understood for each render.